True story, the studio of Eric Wagner, elevates brands through meaningful, meticulously crafted graphic design. We articulate our clients’ values, character, and aspirations with strategic work that resonates both emotionally and logically. Our core principle is that the most effective branding results from a process of revelation, not decoration, and each project offers an opportunity to illuminate what makes a client unique and beautiful.
Capabilities
Advertising
Annual Reports
Art Direction
Brand Identity Design
Brand Strategy
Corporate Identity Systems
Creative Direction
Email Campaigns
Interaction Design
Marketing Communication
Packaging
Print Collateral
Social Campaigns
Signage/Environmental
UI Design
Industries Served
Architecture
Arts & Culture
Corporate Social Responsibility
Fashion Design
Financial Services
Food & Beverage
Government
Healthcare
Higher Education
Industrial Design
Interior Design
Pharmaceutical
Radio
Real Estate
Restaurant/Hospitality
Software/Technology
Sports
Recognition
AIGA Graphic Design USA Annual
American Center for Design ACD 100 Award
Art Directors Club Annual
Communication Arts Interactive Annual
Computer Arts “Rebrand Focus” Guest Critic
Graphis Design Annual Gold Award
Graphis Interactive Annual
Graphis Fonts Annual
ID Magazine Annual Design Awards
ID Magazine Interactive Design Awards
New York Festivals Award
PRINT Magazine Regional Design Annual
PRINT Awards
Sappi “Ideas That Matter” Grant Recipient
Society of Typographic Arts STA 100 Award
Type Directors Club Annual
Background
Eric Wagner’s graphic design education formally started at the University of Illinois at Champaign-Urbana. Prior to that, he was copying Old English characters from drafting manuals, silkscreening Night Ranger mirrors to sell to his classmates, and composing book reports using press type that his father would bring home from work.
During the formative years of interaction design, Eric worked at the Chicago studio Tanagram with a team of talented, driven designers eager to learn, experiment, and realize ideas that blew their minds. Shaped by this ethic, Eric launched his studio True story.
After 25 years of designing professionally, Eric has a renewed appreciation for creative playtime and the value of the new. Through constant discovery, Eric aims to create value and improve the world for others.
Interests
Anything with dogs
Art & design history
Comic books
Cooking & eating healthier
Dutch, Japanese, & Swiss posters
Jeopardy!
Silkscreening/printmaking
Traveling with PWK ❤
Vintage U.S. Military Insignia
Colophon
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