Puerto Rican Arts Alliance

The Puerto Rican Arts Alliance (PRAA) offers music and studio arts programs, exhibits, and events to promote appreciation for Puerto Rican culture and to inspire future generations.

True story designed PRAA’s new brand identity and website. Their prior logo used the “PRAA” initials, but we recommended using the full name for its clarity and accessibility. The new logo combines a bold, crisp, and classic typeface by R-Typography with a symbol that deconstructs the Puerto Rican flag.

Since PRAA’s new identity will be implemented primarily by non-designers, the identity system includes a simple formula for composing ads and posters using the polygons found in the logo.

We created a design section on their website to easily deliver assets and usage guidelines. This saves time for the client and empowers them to distribute the identity elements quickly. If a vendor need a logo file, color specs, etc., they can simply be directed to the website.

Read a review of the PRAA brand identity on Brand New.